
Quite possibly the most prestigious musical event today, the New Orleans Jazz & Heritage Festival has hit the big 4-0 and in turn, has outdone itself in booking nothing less than the cream of the crop. The 2009 lineup is incredibly diverse, both stylistically and chronologically, and will take music from jazz, pop, rock, soul, gospel, folk, salsa, blues, R&B, funk, and lots of music rooted in Louisiana, such as Cajun and zydeco. The event is scheduled to take place the weekends of April 24-26 and April 30-May 3 and it's a wonder how they've managed to cram hundreds of artists into a mere seven days. There are so many artists that one wouldn't know where to start unless they have a specific genre in mind. So for now, let's extract some of the rock bands that will be playing.
Although an official schedule has yet to be released, the lineup has been broken up between the two weekends. During the first weekend, Dave Matthews Band will be featured as one of the headliners (sadly, sans the original sax player). Wilco, who strangely drew in a larger crowd than Rage Against the Machine at Lollapalooza, will undoubtedly be received with open arms. Read more »
The loose alliance of midrange festivals that began taking shape more than a year ago put some meat on its bones with the announcement of a networked sponsorship sales program. The Music Festival Alliance includes seven independent festival brands from around the U.S. By aggregating their audience of more than 300,000 annual attendees, they hope to be better able to compete for national sponsors against big national festival companies like AEG, Live Nation, C3 and Festival Network.
The Alliance named music magazine publisher Zenbu Media as national sponsorship coordinator. Zenbu is the publisher of Relix Magazine, Jambands.com, and a variety of other print and online music media. it is also co-producer of its own festival, Green Apple Music Festival, which is not a part of the alliance.
Zenbu president Steve Bernstein explains the value proposition this way. "By consolidating sponsorship opportunities, it's a great way for brands to coordinate their marketing programs and physical presence while reaching hundreds of thousands of core music fans all summer long." Read more »

Thousands of people packed Helena this past weekend and many are praising the 23rd installment of the Arkansas Blues & Heritage Festival as a success. While event organizers are still busy tallying the final numbers, estimates reflect that 83,000 people attended the festival. Average crowds ran approximately 35,000 on Friday while nearly 45,000 closed one of the largest free blues festivals on the planet Saturday night.
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